I am your packaging, the box that holds your brick, the label on your box, onto which I stick. I am the paper tape, that holds your product in, which once keenly opened, can be safely recycled in your bin. I am all these things, because I know it's true, that recycling is important, and it matters to you.

I AM BRICK are a proud member of the bags of ethics label, whose mission is to make a positive change in consumer behaviour from disposable to reusable. They champion the people and planet behind the products, by shining a spotlight on all elements of the supply chain.

The London Brick has been in continuous production since 1877. It is recognised by its iconic 'frog' feature, an indentation in the top of the brick that ensures quick and even heat distribution in the firing process. At I AM BRICK we wanted to honour and reimagine this iconic beauty, to show that the humble brick is beautiful.